Every business that’s ever seen success can attest to the importance of good communication—both with clients and within the office. With the former, poor communications can lead to lost clients, lost revenue, and poor reviews. With the latter, poor communication can lead to frustrated staff, workplace disruption, stress, and a lack of team cohesion. Any of those outcomes can really slow down, or slowly kill, a business. That’s why many SMBs see the value in some form of communication system; communication systems like VoIP, web conferencing tools like Zoom, or collaborative platforms like Microsoft teams are all popular—especially right now. These tools might all provide value on their own, but many companies could benefit from approaching their communication system with a more inclusive and holistic approach.